The ecom accounts to follow in 2026
The accounts to follow in the ecom ecosystem, ranked by auction: builders bidding on their own visibility, in public.
The best ecom account to follow right now
Rebenga (full value) currently holds the #1 spot among ecom accounts, with a €37 bid and 147 clicks sent, ahead of le sgeg de Twitter and Thomas Nourry - Co-founder Moon Bundle. This leaderboard measures what each one invests in their visibility — it moves the second someone bids more, and the public numbers on every profile help you judge for yourself.
How this leaderboard works
Every position is an auction: ecom accounts bid real money, starting at €1, and the highest bid takes first place. No jury, no sponsored reviews — the leaderboard moves the second someone bids more. Clicks sent to each site are counted and public. The full rules.
Which ecom accounts to follow (and why)
An ecom account worth following shares the concrete stuff: real numbers with their context, failures as much as wins, and a practice that's still active — someone operating a store today will teach you more than someone who only comments from the sidelines. Consistency matters more than virality.
Here, builders bid on their own visibility, in public: every account listed paid for its spot, and its profile shows the bid, clicks sent and cost per click. It's advertising, openly — the most honest kind, since the price is on display.
Frequently asked questions
How is this accounts ranking built?
By auction: every account bids real money, starting at €1, and the highest bid takes first place. No algorithm, no editorial picks — only the bid sets the rank.
Is this advertising?
Yes, and it's labeled as such: every account bid for its spot, the amount is public and outbound links are marked as sponsored. Unlike hidden placements, you know exactly who pays and how much.
How do I add my account?
From the homepage, take a spot: an entry starts at €1, paid through Stripe, with your position visible immediately. Your profile links to your X or Instagram account, or your site.